75% of Parents Report Increased Creativity and Imagination in Children who Read Regularly

MS Ireland reveals insights into National Reading Habits as Readathon Pre-Registration Opens

Three happy kids lying on the grass. One of them is holding and reading a book, while bubbles float around them

In preparation for the annual MS Readathon, we have released key statistics conducted via Opinions.ie about children’s reading habits with nearly 8 in 10 (78%) parents encouraging their kids to read once a week or more often.

With over 50% of parents encouraging their kids to read daily, research by Cambridge University indicates that engaging in reading for pleasure from an early age is associated with better cognitive performance, mental well-being, and even positive changes in brain structure during young adolescence. 

The MS Readathon, set to take place throughout November, aims to inspire a love of reading among young people across the country while raising vital funds for an essential cause. By participating in the Readathon, the general public can support the 10,000 people living with MS in Ireland.

As a result of regular reading, three-quarters (75%) of parents have noticed their child/children’s imagination and creativity have increased, proving reading is more important than screen time.

Additionally, the survey highlighted the significant benefits that regular reading can bring to children:

  • Improved concentration and focus: (68%) of parents reported enhanced attention and focus in their children.
  • Enhanced vocabulary and language skills: (83%) noticed substantial improvements in their children's vocabulary.

Speaking about the MS Readathon, Caitriona Hughes, Fundraising Manager with MS Ireland, said: “By getting involved in the MS Readathon, you’re not just encouraging children to read, you’re also supporting a great cause. Every participant helps fund essential services and research for multiple sclerosis, making a real difference in people’s lives across the country. It’s a simple way to contribute to a meaningful cause while inspiring a love of reading in young people.”


MS Ireland encourages parents, schools, and communities to participate in the MS Readathon. By registering interest, participants will receive updates on the official launch date, resources to support children's reading journeys, and information on how to join the MS Readathon. Official registration will take place in September, but you can express your interest now and pre-register here: https://www.msreadathon.ie/register-interest-2024.

For more information visit www.msreadathon.ie


*Opinions conducted a quantitative survey as part of their omnibus amongst a nationally representative sample of n=409 parents aged 18+ in ROI, commissioned by MS Ireland in August 2024 with the objective of better understanding effects of reading on children.
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