The 2013 campaign kicked off with a launch in The Gutter Bookshop in Temple Bar, Dublin. We were joined by kids from St. Mary's in Clonskeagh, our new ambassador family the Mannings, a host of our ever-supportive authors and of course Yvonne Keating and Cecelia Ahern!
After lots of pictures and interviews we got down to business and the 2013 MS READaTHON was officially launched by MS Ireland CE, Ava Battles. A few laughs were had and Ava shared our appreciation for the endless support we receive for the campaign every year before handing over to Judy-May Murphy who read from one of her books and spoke about the importance of a healthy imagination.
Author Sarah Webb was up next. She read one of her faviourite books and like Judy, she encouraged the kids to keep their imagination alive. Longtime MS READaTHON supporters Marisa Mackle and Oisín McGann were on hand to sign some books and record a few videos so watch this space! Finally, Kerry Manning treated us all to a song!
After some drinks and goodies it was off home!