Mrs Brown said "this is the most important thing I will do this year, I am very proud to be involved and being able to support 25 Irish charities".
Mrs Brown will be present at all Charity 25’s fundraising events planned for 2011. In addition to the ‘2WILLDO’ phone text campaign which launched last October, there will be four major events in 2011. These will include ‘Mrs Brown's Tea Party’ a gala ball in the Burlington Hotel on November 5th and three Mrs Brown's celebrity golf classics which will take place the week commencing the 12th of September, one in each province.
Speaking at the launch, Kevin O’Brien CEO of Charity 25 said, "we are very excited and greatly appreciate Mrs Brown's commitment and involvement in our charity. With her support we will raise much needed funds for all 25 participating charities."
Charity 25 was set up by Kevin O'Brien in October 2010. With the downturn in the economy and Irish charities desperately needing funds to carry on their good work, Kevin identified an opportunity to bring a group of Irish charities together to raise funds. Charity 25 launched its first campaign '2WILLDO' in October 2010 where €1.94 from every €2 text donated goes to the charity. All monies raised will be divided equally between each charity. This is the first time that such a large group of Irish charities have come together for fundraising campaigns.
MS Ireland is delighted to be involved with Charity 25 (A&C Foundation). Annually, we need to fundraise over €4 million to provide services to people affected by Multiple Sclerosis both nationally and regionally. MS is a progressive neurological condition affecting the motor, sensory and cognitive functioning of the body.
Monies raised by the foundation will help us to continue to provide services such as our individual and family support, group programmes, respite care and specialist assessments, information line, counselling and support groups. This enables people affected by MS to understand and manage the physical, emotional and social affects of MS
To support MS Ireland and other charities all you need to do is text:
Text 2WILLDO and your COUNTY to 57802 (Example: 2WILLDO WATERFORD)