Rosanna Davison Launches Kiss Goodbye to MS Campaign

Rosanna asks MS Ireland supporters to pucker up and ‘Kiss Goodbye to MS’

Best-selling author Rosanna Davison announced today Thursday, 4th February details for MS Ireland’s new fundraising campaign, Kiss Goodbye to MS.

Rosanna is joined by Aoife Kirwan, who lives with MS, as they ask supporters to share a ‘red’ kiss on social media with the hashtag #kissgoodbyetoms and text SMOOCH to 50300 to donate *€4. All money raised will support essential services for the 9,000 people with MS in Ireland. * 100% of your donation goes to Multiple Sclerosis Ireland across most network operators. Some operators apply VAT which means that a minimum of €3.25 will go to Multiple Sclerosis Ireland. Service Provider: LIKECHARITY. Helpline: 0766805278.

Originally an initiative of MS Research Australia, MS Ireland joins seven MS organisations throughout the world taking part in Kiss Goodbye to MS. Supporters are invited to get involved in three ways:

  1. WEAR their favourite red lipstick, item of clothing or accessory and share their kiss on social media.
  2. DARE to sign up for the Kiss Goodbye to MS Skydive
  3. SHARE the message by hosting a red themed fundraising event.

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Commenting on her role, Rosanna Davison, said: “I am delighted to act as the official Irish ambassador for the Kiss Goodbye to MS campaign. My uncle lived with Multiple Sclerosis for many years and so I have personal experience with the condition and understand how it can affect a person’s day-to-day life. I would encourage everyone to get involved and show their support for more than 9,000 people living with MS in Ireland.” 


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For more information or to order an event pack please visit:

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